Search Engine Optimization

Introduction of Google Search Consol Google Search Console (GSC) is a free web service offered by Google that helps website owners, digital marketers, and SEO...

Introduction to Sitemaps It boosts website indexing process by enabling the crucial pages to be found and ranked. There are two main types: XML sitemaps...

What is on Page SEO in Digital marketing, in all its forms, relies on successful on-page SEO in reaching the top and bringing in as much traffic as possible while delivering user-friendly experiences. On-page SEO is the technique of optimizing separate pages to get more relevant search engine traffic and higher rankings. It is, on the other hand, different from off-page SEO, which primarily depends on what is happening externally, such as the number of backlinks one is receiving. With...

Backlinks are often referred to as inbound links or intranet links, which are hyperlinks from one website to another. These links are an essential...

Introduction of Google Tag Manager Google Tag Manager, or GTM, is a free product provided by Google to marketers and developers to easily implement and control marketing tags - which are often little code snippets or pieces of pixels-on websites or mobile apps, all without writing code. Google Tag Manager facilitates easy addition or changes to analytics tracking, advertisements, and any type of user engagement across applications. In summary, the primary benefit is a much streamlined workflow from managing tags, triggers, and variables through an...

introduction of Meta Description What is a meta description ? It is a short summary of a webpage’s content that appears in search results. A...

Introduction of Robots txt A robots.txt file is a simple text file placed on a website’s root directory that provides instructions to web crawlers or...